1.17 - Get Inspired - Catalog Inspiration

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1.17 - Get Inspired - Catalog Inspiration

Post by rukristin on Sun Jan 16, 2011 10:50 pm

Catalog Inspiration.

We talk about using ads for inspiration all the time. But this time, I'd like us to take a look at a catalog. You may have some left over from the holidays, or you might be starting to see some of the new after-holiday sale catalogs coming out. Retailers sent out catalogs through the mail, leave them out in the stores, and post them online.

The process of creating a catalog, or even just a catalog page, is very similar to that of creating a layout. First you have the photoshoot, then the editing, then getting everything down on the page in order to convey a message to the reader.

For this challenge, I'd like you to go through some of your catalogs. If you don't have any left in person, there are some great ones online that you can flip through. Anthropology.com has their three latest catalogs online.


Some Ideas to get you started:

--Lift a catalog spread (take inspiration from the colors, photo placement, the models, the tone, etc)
--Use parts of the ads directly on your projects (this is especially great with catalogs where they make a magazine-catalog with extra art added in)
--Have a "catalog inspired" photoshoot and scrap those photos (this one is great is great to scrap those holiday clothes, or fun dress up time!)

Here are everyone's examples!

My Layout



Here is my catalog page, its from the Urban Outfitters holiday catalog. Its hanging on a string I keep above my scrappy table, that way I was able to look at it for inspiration the whole time! I try to keep a bunch of inspirational things up there.



Katie's Layout:


Katie close-up:


Katie's Catalog Inspiration: Ballard's catalog page that inspired the alpha background:


Liz's layout:


I got my inspiration from this page of the Ikea catalogue. I was inspired by the brown colours, the idea of scrapping some of the rooms in our house and I just love the title of this page and used it for my layout.


Mara's Layout:


I used this as my inspiration, from the H&M catalog:


Bree's Layout:


Bree's Journaling:


I was inspired by the challenge to use photos that look like catalog photos, where everything is shot with a full white background and has that sterile look. I got my images from the internet.

Kim's Layout:




I was inspired by this page from the November 2010 Anthropologie catalog (pg. 10).


I loved the white backgroud with the bold colors. I also like the oversized frame around the focus of the page.


Last edited by rukristin on Sun Jan 16, 2011 11:18 pm; edited 1 time in total

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by rukristin on Sun Jan 16, 2011 10:51 pm

Here are a bunch of online catalog links to use as inspiration!


http://www.jcrew.com/footer/browsecatalog.jsp

http://onlinecatalog.ikea-usa.com/2011/ikea_catalog/US/

http://www.asialuxeholidays.com/brochures/index.php

http://www.potterybarn.com/pages/pottery-barn-catalog-fall-d7-10.html

http://www.crateandbarrel.com/Catalogue/View-Online.aspx?Catalog_name=holidaygiftguide2010V2&RFX_Res=high

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by Mara on Mon Jan 17, 2011 11:00 am

Love the layouts everyone did! And such a great challenge K!!!

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by asarasota on Mon Jan 17, 2011 11:28 am

Wow, awesome layouts! Funny, I had ripped a page out of a Lucky mag just the other day for this very purpose. Will go look.
Amazing stuff--great idea, K!

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by monica on Mon Jan 17, 2011 12:13 pm

Wow...FABULOUS layouts! Love this challenge.

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by HappyStamper on Mon Jan 17, 2011 12:36 pm

Great challenge and examples!
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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by Laura on Mon Jan 17, 2011 1:27 pm

Beautiful examples. Off to check out some of those cattys!

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by KAT on Mon Jan 17, 2011 2:31 pm

I am in love with all of those examples! Great job girls!
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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by Kaymcee on Mon Jan 17, 2011 2:40 pm

Wonderful examples! This is a great challenge!
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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by jessicabree on Mon Jan 17, 2011 3:09 pm

It took forever to do mine for some reason...

But I am seriously in AWE of what everyone else came up with. Fantastic "out of the box" challenge K Smile

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by Tess on Mon Jan 17, 2011 4:03 pm

Hey! That's my kid!!! Very Happy

LOVE all the layouts! Definitely inspiring, girls!
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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by Mara on Mon Jan 17, 2011 4:40 pm

Tess wrote:Hey! That's my kid!!! Very Happy

LOVE all the layouts! Definitely inspiring, girls!

Hope you don't mind Smile

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by mvance on Mon Jan 17, 2011 5:53 pm

These are awesome & that's a hard challenge!
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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by asarasota on Mon Jan 17, 2011 6:14 pm

really great inspo...

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by Katie on Mon Jan 17, 2011 8:07 pm

I love everyone's take on the catolog idea. So fresh & unique!

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by Tess on Mon Jan 17, 2011 9:33 pm

Mara wrote:
Tess wrote:Hey! That's my kid!!! Very Happy

LOVE all the layouts! Definitely inspiring, girls!

Hope you don't mind Smile

of course not!
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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by Liz on Tue Jan 18, 2011 3:01 am

Everyone did an amazing job for this challenge. I loved doing it - it was quite challenging. Thanks for the great challenge Smile
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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by ScrapHappy on Thu Jan 20, 2011 2:35 pm

I can't believe that I missed this! I can't wait to get started!
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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by jennaroo on Thu Jan 20, 2011 3:44 pm

Great pages guys!!

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by ScrapHappy on Tue Jan 25, 2011 11:43 am

Here is mine:

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by asarasota on Tue Jan 25, 2011 11:58 am

love those papers, so bright and happy and summery! great LO.

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by KimL141 on Tue Jan 25, 2011 8:47 pm

Ahhh Rocco is so darn cute! I love the layered trims!

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by jessicabree on Tue Jan 25, 2011 9:05 pm

Oh is that the kit we sent you! I recognize a lot of that! Smile Super fun layout!

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by rukristin on Tue Jan 25, 2011 9:34 pm

Very very fun layout!

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Re: 1.17 - Get Inspired - Catalog Inspiration

Post by Mara on Wed Jan 26, 2011 10:31 am

awww how can you not just smile when you see that layout! Totally fun! And I love how you used the partial die cut paper.

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