1.17 - Get Inspired - Catalog Inspiration

Catalog Inspiration.

We talk about using ads for inspiration all the time. But this time, I'd like us to take a look at a catalog. You may have some left over from the holidays, or you might be starting to see some of the new after-holiday sale catalogs coming out. Retailers sent out catalogs through the mail, leave them out in the stores, and post them online.

The process of creating a catalog, or even just a catalog page, is very similar to that of creating a layout. First you have the photoshoot, then the editing, then getting everything down on the page in order to convey a message to the reader.

For this challenge, I'd like you to go through some of your catalogs. If you don't have any left in person, there are some great ones online that you can flip through. Anthropology.com has their three latest catalogs online.


Some Ideas to get you started:

--Lift a catalog spread (take inspiration from the colors, photo placement, the models, the tone, etc)
--Use parts of the ads directly on your projects (this is especially great with catalogs where they make a magazine-catalog with extra art added in)
--Have a "catalog inspired" photoshoot and scrap those photos (this one is great is great to scrap those holiday clothes, or fun dress up time!)

Here are everyone's examples!

My Layout



Here is my catalog page, its from the Urban Outfitters holiday catalog. Its hanging on a string I keep above my scrappy table, that way I was able to look at it for inspiration the whole time! I try to keep a bunch of inspirational things up there.



Katie's Layout:


Katie close-up:


Katie's Catalog Inspiration: Ballard's catalog page that inspired the alpha background:


Liz's layout:


I got my inspiration from this page of the Ikea catalogue. I was inspired by the brown colours, the idea of scrapping some of the rooms in our house and I just love the title of this page and used it for my layout.


Mara's Layout:


I used this as my inspiration, from the H&M catalog:


Bree's Layout:


Bree's Journaling:


I was inspired by the challenge to use photos that look like catalog photos, where everything is shot with a full white background and has that sterile look. I got my images from the internet.

Kim's Layout:




I was inspired by this page from the November 2010 Anthropologie catalog (pg. 10).


I loved the white backgroud with the bold colors. I also like the oversized frame around the focus of the page.

Here are a bunch of online catalog links to use as inspiration!


http://www.jcrew.com/footer/browsecatalog.jsp

http://onlinecatalog.ikea-usa.com/2011/ikea_catalog/US/

http://www.asialuxeholidays.com/brochures/index.php

http://www.potterybarn.com/pages/pottery-barn-catalog-fall-d7-10.html

http://www.crateandbarrel.com/Catalogue/View-Online.aspx?Catalog_name=holidaygiftguide2010V2&RFX_Res=high

Love the layouts everyone did! And such a great challenge K!!!

Wow, awesome layouts! Funny, I had ripped a page out of a Lucky mag just the other day for this very purpose. Will go look.
Amazing stuff--great idea, K!

Wow...FABULOUS layouts! Love this challenge.

Great challenge and examples!

Beautiful examples. Off to check out some of those cattys!

I am in love with all of those examples! Great job girls!

Wonderful examples! This is a great challenge!

It took forever to do mine for some reason...

But I am seriously in AWE of what everyone else came up with. Fantastic "out of the box" challenge K

Hey! That's my kid!!!

LOVE all the layouts! Definitely inspiring, girls!

Tess wrote:Hey! That's my kid!!!

LOVE all the layouts! Definitely inspiring, girls!

Hope you don't mind

These are awesome & that's a hard challenge!

really great inspo...

I love everyone's take on the catolog idea. So fresh & unique!